Tuesday, November 13, 2012

Jack Daniels makes the "Telegraph"

Whenever I see that squarish bottle with the black and white label, I know what it is.
"Jack Daniels, on the rocks with a splash and a twist, please."  Or  "Jack Daniels and coke." which is a total waste of good suppin' whiskey.  Now I say this like I drink Jack Daniels, but I don't....I just think well make things should be appreciated.
Also I found the following articles really interesting, you just never know what you will find when you are looking for something else.





"The Telegraph", a newspaper from the UK, was the source of these excerpted articles



Original recipe for Jack Daniel's found in Welsh book of herbal remedies

The original recipe for legendary American whiskey Jack Daniel's has been discovered in a book of herbal remedies in Wales, it has been claimed.

The history of Jack Daniel's is a mystery because the distillery's early records were destroyed in a courthouse fire
The history of Jack Daniel's is a mystery because the distillery's early records were destroyed in a courthouse fire Photo: AP Photo/Charlie Riedel

Businessman Mark Evans, 54, was researching his family history when he discovered the recipe in a book of herbal remedies.
It was written in 1853 by his great-great grandmother who was called Daniels and was a local herbalist in Llanelli, South Wales.
Her brother-in-law left the Welsh town at about the same time to move to Lynchburg Tennessee where the Jack Daniel's distillery was opened three years later.

And the Jack Daniel's website states the founder of the distillery was from Wales.

Mr Evans says the ingredients in his great-great grandmother's recipe match what goes into the best selling whiskey in the world.

He said: "I'm pretty sure I've discovered the original recipe in great-great grannie's book.
"I was doing some family research, looking at photographs and things, and I wanted to look at the family bible.
"At the bottom of the bookcase was this book."
Mr Evans' grandmother Lillian Daniel's Probert, who is 97 and living in Llanelli, can recall her own grandmother using the book to make herbal remedies and ointments.
He said: "My great, great-grandmother wrote in the book in 1853, and Jack Daniel's is dated 1866, so it predates it.
"There is a link, because my grandmother's grandfather's brother - my great, great uncle - left for America and nobody ever heard from him after a couple of letters.
"That was during the time that Jack Daniel's was set up, but more important than that, he was called John 'Jack the Lad' Daniel's.
"We know he went to Lynchburg Tennessee and I'm pretty sure he used great-great grannie's recipe to start off the whiskey business."
The history of Jack Daniel's is a mystery because the distillery's early records were destroyed in a courthouse fire
A spokesman for the company said: "We know our founder was from Wales - we would love to see the book and the recipe."



v

Jack Daniel's sends 'world's most polite cease and desist letter'

Jack Daniel's has sent what has been described as perhaps the world's most polite cease and desist letter, after the front cover of a new novel looked suspiciously like their famous black and white label.

(L-R): Jack Daniel's whisky label and the cover of Louisville-based author Patrick Wensink's new novel, Broken Piano For President
(L-R): Jack Daniel's whisky label and the cover of Louisville-based author Patrick Wensink's new novel, Broken Piano For President


In most cases of copyright infringement, the standard response of those whose intellectual property has been stolen is to send a threatening legal letter, warning that they are prepared to sue unless their demands are met.
When lawyers at the popular whiskey brand spotted the cover of Louisville-based author Patrick Wensink's new novel, Broken Piano For President, it looked suspiciously familiar to the famous black and white label used on bottles of Jack Daniel's.

But rather than react angrily, the company's legal team sent him what the author described as the perhaps the world's most polite cease and desist letter, in which they even go so far as to offer to pay for the book's cover to be redesigned.

The letter reads: "We are certainly flattered by your affection for the brand, but while we appreciate the pop culture appeal of Jack Daniel's we also have to be diligent to ensure that Jack Daniel's trademarks are used correctly."

vt continues: "As an author you can certainly understand our position and the need to contact you. You may even have run into similar problems with your own intellectual property."
It adds that because Mr Wensink is a "Louisville neighbour and a fan of the brand we simply request that you change the cover design when the book is reprinted.

"If you would be willing to change the design sooner than that (including on the digital version) we would be willing to contribute a reasonable amount towards the cost of doing so."

The letter came to light after Mr Wensink posted it on his website. A perhaps not unforeseen consequence has been a host of publicity for his new novel. The book went to the top of the Amazon satirical books chart and was the number six bestseller overall. His website hits jumped from 20 a day to 200,000 in three days after it was picked up by several blogs.

He introduces the letter by writing: "What follows is, perhaps, the most polite cease and desist ever written. If it wasn't signed by some lawyer, I'd imagine ol' Gentleman Jack penning it himself, twirling his bushy moustache."

While Mr Wensink has agreed to change the cover of his book, he will not be accepting the offer of payment from the company.

He told the Daily Telegraph: "The letter was so warm and kind, I've never heard of a cease and desist letter be so generous.

Jack Daniel's sends 'world's most polite cease and desist letter'

Jack Daniel's has sent what has been described as perhaps the world's most polite cease and desist letter, after the front cover of a new novel looked suspiciously like their famous black and white label.

(L-R): Jack Daniel's whisky label and the cover of Louisville-based author Patrick Wensink's new novel, Broken Piano For President
(L-R): Jack Daniel's whisky label and the cover of Louisville-based author Patrick Wensink's new novel, Broken Piano For President

In most cases of copyright infringement, the standard response of those whose intellectual property has been stolen is to send a threatening legal letter, warning that they are prepared to sue unless their demands are met.
But, as their advertisement campaign suggests, the people at Jack Daniel's are a little more laid back.
When lawyers at the popular whiskey brand spotted the cover of Louisville-based author Patrick Wensink's new novel, Broken Piano For President, it looked suspiciously familiar to the famous black and white label used on bottles of Jack Daniel's.
But rather than react angrily, the company's legal team sent him what the author described as the perhaps the world's most polite cease and desist letter, in which they even go so far as to offer to pay for the book's cover to be redesigned.
The letter reads: "We are certainly flattered by your affection for the brand, but while we appreciate the pop culture appeal of Jack Daniel's we also have to be diligent to ensure that Jack Daniel's trademarks are used correctly."


It continues: "As an author you can certainly understand our position and the need to contact you. You may even have run into similar problems with your own intellectual property."
It adds that because Mr Wensink is a "Louisville neighbour and a fan of the brand we simply request that you change the cover design when the book is reprinted.
"If you would be willing to change the design sooner than that (including on the digital version) we would be willing to contribute a reasonable amount towards the cost of doing so."
The letter came to light after Mr Wensink posted it on his website. A perhaps not unforeseen consequence has been a host of publicity for his new novel. The book went to the top of the Amazon satirical books chart and was the number six bestseller overall. His website hits jumped from 20 a day to 200,000 in three days after it was picked up by several blogs.
He introduces the letter by writing: "What follows is, perhaps, the most polite cease and desist ever written. If it wasn't signed by some lawyer, I'd imagine ol' Gentleman Jack penning it himself, twirling his bushy moustache."
While Mr Wensink has agreed to change the cover of his book, he will not be accepting the offer of payment from the company.
He told the Daily Telegraph: "The letter was so warm and kind, I've never heard of a cease and desist letter be so generous.
"We thought this was a parody of their logo and never realised that it was copyright infringement and never intended for something like this to happen. We wrote back and said we would absolutely change the cover and told them please not to bother giving us any money." David Gooder, the Chief Trademark Counsel at Jack Daniel's Properties Inc, told the Daily Telegraph that the company deliberately favoured a gentler approach against Mr Wensink.
He said: "We get hundreds of infringements around the world and they are all different. At one end of the spectrum is the counterfeiter and the more benign side is the misguided fan, not that Mr Wensink is misguided, but the fan of the brand who thinks they are perhaps doing a good thing for the brand when they really are not.
"When it is the latter situation we like to take a step back and have a conversation with them. There is no point using a sledgehammer to crack a nut."
Mr Gooder said that he was pleased the situation had been resolved amicably but, perhaps shattering the illusion that the company was the antithesis to the hard-nosed legal world, he warned that they were prepared to take further action against Mr Wensink and others like him if the dispute is not resolved to their satisfaction.
"If somebody blows us off or writes back and says take a hike then it becomes a more formalised dispute and that is unfortunate."

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